Il Gufo believes in magic

and so with a swish of a fashionable wand Il Gufo Fall/Winter Collection adds a sprinkle of magic to the daily looks of all kids. Featuring animal prints that magically appear and disappear on sweatshirts and T-shirts, crystal balls that reflect fantastic worlds, and splashes of colour that become sparkling raindrops, children in Dubai are set to have their imaginations take flight and enter a world of fantasy, through fashion.



Celebrating the new collection in style, the brand transformed the Il Gufo corner and the ground floor of Level Kids, Citywalk Dubai, by blowing a little of their fairy dust and turning it into a mystical land of fashion and magic. With stilt walkers roaming around the crowd and a magician amazing all those present, glitter stars and balloon clouds paved the way for some of the city’s most adorable little movers and shakers to take to the catwalk dressed head to toe in Il Gufo’s Fall/Winter 17 collection.

The collection itself inspired imaginations. The shapes transport onlookers to an abstract world where the linearity of the traditional cuts is broken by the application of small or large ruffles distributed irregularly on the clothes, whilst the materials (substantial and lightweight) present a surprising contrast with denim giving the most classic shapes a laid-back feel and velvet, dynamic and contemporary, leaving children free to be themselves. As always, intricate attention was given when choosing natural fibers such as Merino wool for knitwear, certified by The Woolmark Company. Maxi knits with large weaves, blends and jacquard detailing represent snowy peaks and the heritage project with its prominent pom-poms. Additionally, the colours are mixed to amaze. With bright colours lighting up the key pieces, burgundy is also found in the collection along wityh the dusty world of almond, matched with ochre yellow and squash, brought to life with a touch of fuchsia.


Following the show, all mums and their fashionable little critters were invited to indulge at the Il Gufo corner. With a GIF and photo booth allowing all in attendance to create instant memories and delicious drinks and bites, including coloured candy floss in cones and colourful juices passed around by waiters in top hats, all little boys and girls spent the afternoon between dreams and reality.

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