At an intimate gathering of friends and industry family, Net-a-Porter and the designers behind La Ligne—Meredith Melling, Valerie Boster, and Molly Howard—toasted the easy-chic collection of not-so-basic basics. “It was pretty fast,” says Sarah Rutson, VP of global buying for Net-a-Porter, of the upcoming La Ligne. “I went through the rails and said, ‘Yes, we’ll do it.’ ”
“Net-a-Porter was a dream collaborator for us,” says Howard, La Ligne CEO. “When Sarah made time in her very busy schedule,” Melling concurs, “we made sure all our T’s were crossed and I’s dotted.”
The dinner took place in the West Village’s Waverly Inn, tucked snugly out on the covered patio, warmed by the blaze in the outdoor fireplace (which is itself guarded by two iron black cats). The tables were set simply, with candles and baskets of warm biscuits, which fit the pared-down aesthetic of the brand (white and black was the most salient trend of the night). Guests—like actress Dianna Agron, who is set to be a spokesmodel on LaLigneNYC.com—sported stripes in endless varieties, ballerina Isabella Boylston svelte in the Fine Line tank and
Karolina Kurkova in the silky Clean Line blouse. “They have a certain taste level,” says Rutson. It was one that clearly resonated with dinner guests, who lingered way past dessert to congratulate the three women on their venture. At the end, guests were left with a black Net-a-Porter shopping bag, which contained a chic black box, which itself contained a T-shirt tailor-made for La Ligne converts. Over the heart is stitched the simplest of messages: “I’m with la bande.”
Prices start at approx. AED 440 and the collection is now available on NET-A-PORTER.